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The TikTok Index
A quarterly index tracking the top-performing TikTok Shop categories, creators, and trends. Built from our internal data plus publicly available signals.
Q4 2025 — top categories by GMV growth
- 01. Beauty & Personal Care — +118% QoQ
- 02. Health & Wellness — +96%
- 03. Home & Kitchen — +74%
- 04. Pet Supplies — +61%
- 05. Consumer Tech accessories — +49%
Methodology
We aggregate GMV from 30+ KIDAN client shops, blend with public category leaderboards and Modash + Tribe Dynamics signals, then normalize against TikTok's official Creative Center.