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Service · 07
Brand Strategy
Positioning, naming, and narrative for brands that want to be loved, not just bought. We sit between founder, product, and culture.
Engagements
- 6-week brand sprint: research, positioning, voice, visual
- Naming, tagline, and category creation
- Founder narrative + PR-ready story architecture
- Brand world: tone, motion, sonic, and packaging principles
Frameworks we use
- Cultural Jobs-To-Be-Done
- Distinctive Brand Assets audit (Byron Sharp)
- Category POV mapping
- Founder voice extraction interviews