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Blog
Long-form pieces from the KIDAN strategy team on TikTok Shop, creator economy, live commerce, and brand-building in the algorithmic era.
Recent essays
- The end of the brief: why content pods replaced campaigns
- TikTok Shop GMV Max — what's actually inside the black box
- Live shopping isn't QVC. Stop benchmarking it that way.
- Why your best ad is the comment under it
- Creator concentration risk: when to fire your top performer